The consumer peels open the packaging by pulling on the perforated tab which is then resealable with the use of a tongue and groove closure. Each tea box includes a unique affirmation inside.

Through the overall shape, tactile peel opening, affirmation design element and environmentally responsible design, this concept delivers a competitive advantage with a new age, current edge. By recognizing the value of self care philosophy and mindfulness among the target market this design fills a market need whist offering the guilt free, environmentally responsible alternative desired among the this market. Shelf stand out is this designs initial draw card, while the unique affirmation and eco-friendly design fosters a continuous relationship with the consumer.